by Malcolm » Fri Feb 19, 2016 1:38 pm
Visited the Fender factory at Fullerton( just down road from Disney Land) over thirty years ago shortly after CBS had taken over, they were also producing Fender Rhodes Pianos, and Rodgers Drums, the production lines for those opened up once every three months or so to clear orders.I was amazed how small the factory was and much as depicted in clip, main work force( not a lot of them) were Mexican.About eight or so of the guys were hand finishing necks ( the bulk of the neck work was done by machine) and the model they were doing that particular day was the Fender Bullit.I was shown round by the European Sales Manager,who was amazed when I told him I had just bought a Fender Student Pedal Steel, informed me I couldn't have as they stopped making them about ten years earlier, so mine still in case wrapped in plastic must have been in storage somewhere ( I got it from a music shop in Paisley, Cuthbertsons, who were closing down and had never had a pedal steel before), Willie Gamble got his Emmons Black Rock from their Glasgow store, also closing down.The guy took me into their sound lab to show me their "new guitar", which he proudly told me "sounded like a Gibson" and was most upset when I asked him why? I explained to him that if I wanted a guitar to sound like a Gibson I would buy a Gibson, but if he could make one that could sound like a Fender and a Gibson I would be interested, but he still could not get it and was most put out.End of factory tour, and the miserable git would not give me any free samples, despite a large box of reject necks and bodies sitting there.
Was very interesting to see the how small the production force was, the guys doing then hand finish to necks were amazing to watch, and made me aware how every Fender I had ever tried felt slightly different, even though it was same model.
MSA Millennium SD1O, GK MB200,Sica 12 and Telonics 15 speakers , Joyo American Sound pre amp, Jay Ganz Straight Ahead 500w class D Amp, Hilton pedal, Peterson tuners,Digitech RP150,Scott Dixon seat/ flight case.